SEO What?

What's the Deal with My SEO?

By Shannan K. DuShane

October 14, 2012

Search engine optimization and search engine marketing are two of the bigger strategies that companies are trying to incorporate into their efforts to rank on Google, Yahoo, MSN; the problem is they are trying to become experts in a field they are so new to and can’t comprehend the importance, and won’t accept some of the methods to become successful that it doesn’t work and in turn they become frustrated.  SEO is a process; it does not produce overnight results and it isn’t a band aid for other marketing strategies that have failed in the past; if you’re not loyal with time management and putting dedicated time aside to work on your website and SEO each week; then just don’t do it at all.  You will become frustrated and your efforts will have gone to waste.

Search engine optimization is meant to heighten your marketing efforts and utilize your services and products to achieve better ranking results.  It won’t help you develop better products and services, this is where many fail, and you need to use it in conjunction with other tools; such as a marketing professional, whom knows the secrets, and that has experience in the field with the understanding of the methods and strategies that work and don’t work; as well as why specific tactics won’t work for different instances. The familiarity of search engine marketing can be quite extensive even if you are a small business. 

Search engine optimization or SEO is the process of implementing a strategy that will escalate your organic positioning in any search engine.  Your websites position is determined by quality content, inbound and outbound links, meta data, title tags and much more.  The tactics that you will implement will highly determine how your pages are ranked. The one mistake many make; doing this once and never coming back, this is a process that you should look at once a month if not more; page rankings can change from day to day; week to week and without constant monitoring you putting your website up for undesired positioning.

An SEO professional will help you understand why we do what we do and discuss your ROI as well as many other things such as monthly reporting.  There are many factors and questions we must ask before we run and jump into an SEO marketing campaign, analyzing your past efforts, what you are currently advertising and where, what if any new products or services are you coming up with, and if you have a brand that is public, are you utilizing social media, who is your target market, and what future audience would you like to target.  I could go on and on, but you get the picture. 

The final thought, do your homework and hire a professional!