Domain Emails

Importance of a Domain Specific Email Address

By Shannan DuShane

November 20, 2012

While maintaining an email address is a common business practice, maintaining a professional business email address is another drill to tackle.  I’ve been in the web/marketing industry for more than 7 years and I can’t tell you how many professionals that comes along and use a Gmail account or a Yahoo account for their business.  There is no credibility or integrity in a non-domain email address if you are representing a professional organization; that is just a fact.

An email address that is domain specific; for instance shannan@jemcologics.com instead of shannan@gmail.com, presents a professional image of who you are and who you represent.  A generic webmail service like Yahoo, Hotmail, Gmail and others present a substandard and an amateur persona, where the domain name version tells people you are more serious about what you do and authenticates that you are a real business and can be held liable for your actions.

Business’ and organizations needs to take business seriously and let your audience know that you can be trusted. Domain specific email addresses are low cost and easy to maintain, but email addresses are just the beginning, the other factor is to make sure that the signature attached to your email address is business professional and represents your organization with the vision you expect to reach.

 If you need to start somewhere feel free to contact me at marketing@jemcologics.com and take advantage of the coupon below.

Shannan DuShane is the Marketing Director for the past 12 years. She is a social strategist, marketing enthusiast, internet specialist, and networking fanatic. You can normally find Shannan at numerous local networking events and conventions, or in the office working diligently. 

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