Importance of Mobile Friendly Websites & Mobile Optimized Websites
By Shannan DuShane

Shannan DuShane is an independent blogger and graphic designer and a Marketing Director for the past 12 years. She is a social strategist, marketing enthusiast, internet specialist, and networking fanatic. You can normally find Shannan at numerous local networking events and conventions, or at sporting events and with her family.
Feel free to connect with Shannan on Facebook, Twitter, LinkedIn, and Google+
April 25, 2013
People today are very mobile and busy, and most of us have lives beyond
sitting at a desk all day, so what is the one option we all have - our cellular
phones and they go with us everywhere. Most business owners know the
importance of Mobile-Friendly websites, because it could mean the difference of
a new prospective customer or missing one completely. There
are definite arguments whether or not having a mobile friendly site is beneficial and we will
explore a few of them today.
One thing to be clear about is that Mobile-Friendly websites and
Mobile-Optimized websites are two different types of websites. I'll talk more
about mobile optimized websites below. Many people ask me, well which one is more beneficial or which one should I choose....I tell them BOTH!
One item about a Mobile-Friendly or a Mobile-Optimized website is that it cannot be flash based -
this goes beyond all rules, flash is an image based application and
not SEO friendly even on desktops let alone mobile phones. When we
think about Mobile-Friendly we know there are several types of browsers,
and making sure the site is developed to be compatible for all types of browsers and phones is a must. Times and technology are rapidly changing and keeping up with all of
the trends and needs of a Mobile-Friendly website takes time and
development. If you don't your competition will.
Many people ask what is a Mobile-Friendly website, well having a Mobile Friendly site means that you can view the site in a browser on your mobile
phone and it is not distorted, it looks like a desktop version of your website
on your mobile phone. So this is definitely a necessity as well as having a Mobile-Optimized website.
A Mobile-Optimized website is one that displays correctly on hand-held
devices such as smartphones, whether on Tablets, iPads, Windows or Android
Phones.
Some features include:
1. Loads fast – bloated sites cost more money to access
2. Easy to read – mobile phone screens are 1/5th the size of desktop
computers
3. Easy to navigate – menus have limited space on mobile devices
4. Minimal scrolling - not just vertically but also horizontally
5. Avoids using Flash – because Apple products do not support Flash
Remember be ahead of your competition and in front of your clients!

Shannan DuShane is an independent blogger and graphic designer and a Marketing Director for the past 12 years. She is a social strategist, marketing enthusiast, internet specialist, and networking fanatic. You can normally find Shannan at numerous local networking events and conventions, or at sporting events and with her family.
Feel free to connect with Shannan on Facebook, Twitter, LinkedIn, and Google+