Quality Print Marketing

The Importance of Quality Print Marketing Material To Promote Your Business

February 22nd, 2013 | © JeyamArticle.com

Quality print advertising remains the most effective low-cost way to market and promote your business because it combines intense visual imagery and simple or detailed language. In addition, it is permanent and solid rather than an ephemeral medium such as videos on television or the internet. This is why print advertising outperforms other modes of advertising. Television advertising flickers before the viewer for a few moments then disappears and is soon, as they say, “out of sight and out of mind.”

In contrast, print advertising is tangible and real and printed words carry more weight and authority than the spoken word. Print advertising’s advantage to you is that readers attribute this automatic authority to your business which often causes a positive purchasing outcome. Print also has an advantage over internet advertising because all of the information is available at once rather than forcing customers search for information on successive pages. Banners and posters can be made in large sizes for extra impact that are not available on the web or on television. Business cards remind customers of meeting you face to face and carry a personal touch. This versatility is what makes printing a unique investment. Designing and printing advertising is a snap and requires no expensive technical skill on your part. Print also lasts longer and may continue to disseminate information long after the original publication. Print is durable, authoritative, cost effective, and therefore indispensable to your business.

Print advertising promotes awareness of and knowledge about your business and can transform a person who is neutral about your business into a customer, giving them reason and conviction to buy your product and use your services. This movement from knowledge to conviction to buy is known as the “advertising funnel effect,” and print advertising is ideal for it. This type of advertising allows for longer copy and more detail than can be found in other mediums of advertising, giving potential customers more detail and information. Longer copy and detail capture and hold a customer’s attention, engaging them in thinking about your business for longer. Print advertising also allows a closer connection with the local market by selecting a target audience of potential buyers rather than broadcasting to a wide swath of people, and positioning itself in locations that can’t be reached by electronic media. Printing is also more exclusive and personal, because the reader knows it wasn’t broadcast to just anyone. Thus it is more likely to affect customer behaviour and habit.

The Printroom is able to help you maximize this important medium at minimum cost and reach your customers easily through the use of quality print items such as flyers, brochures, marketing cards, presentation folders, business calendars, many sizes of posters, saddle stitch booklets, banners, stickers, letterhead, and more. The use of matching print items with a clear theme and colour scheme creates a polished look and is the quickest way to convince clients that your business is serious, organized, and successful. In short, this investment in printed products creates your personal brand and sells your business for you. The Printroom is Australia’s favourite print resource, but also has custom design, storage and delivery services, so take advantage of our professionalism, service, and quality products to grow your business.

Print advertising is the most cost effective and versatile way to attract customers, creating a conviction to buy your product.

Shannan DuShane is an independent blogger, marketing specialist and graphic designer in the Grand Rapids area. She is a social media specialist, marketing enthusiast, and network fanatic. Feel free to connect with he on Twitter,Facebook, LinkedIn, Pinterest, Google+ FourSquare  Instagram

Tweet Tweet, Tweet-a-dee-lee-da-lee eet

Promote by Tweeting

By Shannan DuShane
May 13, 2013

Lately I’ve been approached by a lot of my clients asking the question – “how does twitter work for my industry and how can I use it to promote my products and services, I see people utilizing it but don’t think it is for me?”
This is a great question because many business owners never take into account that twitter can actually reach more of your target audience than Facebook some of the time.  Facebook is great and you have your marketing tools, paid ads and graph searches and such but unless someone finds your page, stumbles over it on a friend’s page or the page is suggested to you, or you are a fortune 500 company that people seek it out, it probably won’t be found automatically like a search engine.  Now Facebook and Twitter do have some similarities and I do not suggest one over the other, my solid marketing belief is that you need to use both in conjunction to each other to support your marketing efforts.

Twitter is a micro blogging community based across the world, basically you can broadcast short burst messages to the world, several times a day, week, month, ect… You have to post more often than other social media platforms and you can repurpose content each month if needed due to the high rate of feeds (links) that come through.  This is where most people get frustrated, they don’t want to write more original content…you don’t have too; this is where you filter and feed the content you already wrote for your blog, guest blogs, websites, articles, ect., at different times of the day and days of the week to make sure that you are covering all of your hot posting times to get in front of your audience.

As with both Facebook and Twitter you can use paid promoted ads as a benefit to select a more specific audience.  By “tweeting” your latest blog article or website promotion, a discount of services or coupon for a product the more your post will go viral and that is where you want it to go, if you keep it to yourself you are not helping your marketing initiatives.  

Today's goal try TWEETING you might like it (unlike green eggs and ham) And if you are completely busy like any other business professional you might want to look into using a management service such as Hootsuite to help manage your time and full social media efforts.

Shannan DuShane is an independent blogger, marketing specialist and graphic designer in the Grand Rapids area. She is a social media specialist, marketing enthusiast, and network fanatic. Feel free to connect with her on Twitter,Facebook, LinkedIn, Pinterest, Google+ FourSquare  Instagram

Hot Marketing Tips

Marketing Strategies: What’s Hot & What’s Not

By Shannan DuShane

May 11, 2013
    

Tip #1 Socialize

Social media is about connecting and generating awareness with your niche: customers, potentials, critics, and people who are interested in what you do. It is all about building rapports and networking, not selling, although that does come as a result.

Listen. Learn. Listen. Listen Again. Identify your ideal clients and find them on Twitter, Facebook, Pinterest and LinkedIn, and start following them! Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, and their current frustrations. It’s a great way to get open honest market research.

Stay tuned for more marketing tips.



Shannan DuShane is an independent blogger, marketing specialist and graphic designer in the Grand Rapids area. She is a social media specialist, marketing enthusiast, and network fanatic. Feel free to connect with Shannan on Facebook, Twitter,LinkedIn, Instagram and Google+

Networking Habits

Developing Awesome Networking Habits

By Shannan DuShane

May 10, 2013

Everyone has a different perspective on effective marketing and sales techniques but there are a few standardized habits that everyone should know and pursue, no matter who you and what industry you are in, if you have been in sales for 1 year or 10 years; all of these methods will pertain to your business. 

Make it a point to contact a few new people per day whether via email, phone, written letter, or at a networking event; when you extend out of your comfort zone and influence new people every week, that would be over 300 new contacts or more per year. Now we all know that about 1 in every 10 people might get back to you, the point is that they you are visible to them and they now know you are there for assistance if needed.

Now is the time to follow up with your new contacts, but remember there are good and bad times to start following up. Normally when you call a contact or email them you are expecting some sort of recognition of that email or phone call to be the next step for an invitation to meet one to one to pursue further business transactions. This doesn’t always pan out. Remember that everyone is business and don’t take it personally, and don’t bug them repeatedly if you don’t hear back from them. Let them know that you would enjoy to getting to know them better and would like to know if it was ok to add them to your mailing list.  This will ensure that you stay at the forefront of their thoughts.

Rejection or Dismissal of your method is nothing new, this happens all of the time, I’ve been in sales for over 6 years and I almost come to expect the hesitation and rejection of the notion of a sale, this is a very healthy and positive outlook on being in a marketing and sales position, this will teach you that maybe there are different methods of getting consumer and different industry’s attention; besides everyone is busy and you are not the only one trying to get their attention.

Different methods of grasping their attention can be of the utmost importance, not every business owner or ceo will take to the first method of introduction unless they sought you out first.  Just remember you didn’t fail, you just need to get out there and be as visible as you can without being a pest. If you’ve already called them, try following up with an email or written letter and leave it there for them to take the next step.  Follow up in a month or so and leave it alone. 

Shannan DuShane is an independent blogger and graphic designer and a Marketing Director for the past 12 years. She is a social strategist, marketing enthusiast, internet specialist, and networking fanatic. You can normally find Shannan at numerous local networking events and conventions, or at sporting events and with her family. 

Feel free to connect with Shannan on Facebook, Twitter, LinkedIn, and Google+.  

Mobile Friendly Website Presence

Importance of Mobile Friendly Websites & Mobile Optimized Websites 

By Shannan DuShane

April 25, 2013

    

People today are very mobile and busy, and most of us have lives beyond sitting at a desk all day, so what is the one option we all have - our cellular phones and they go with us everywhere.  Most business owners know the importance of Mobile-Friendly websites, because it could mean the difference of a new prospective customer or missing one completely.  There are definite arguments whether or not having a mobile friendly site is beneficial and we will explore a few of them today. 

One thing to be clear about is that  Mobile-Friendly websites and Mobile-Optimized websites are two different types of websites. I'll talk more about mobile optimized websites below.  Many people ask me, well which one is more beneficial or which one should I choose....I tell them BOTH!

One item about a Mobile-Friendly or a Mobile-Optimized website is that it cannot be flash based - this goes beyond all rules, flash is an image based application and not SEO friendly even on desktops let alone mobile phones. When we think about Mobile-Friendly we know there are several types of browsers, and making sure the site is developed to be compatible for all types of browsers and phones is a must. Times and technology are rapidly changing and keeping up with all of the trends and needs of a Mobile-Friendly website takes time and development. If you don't your competition will.

Many people ask what is a Mobile-Friendly website, well having a Mobile Friendly site means that you can view the site in a browser on your mobile phone and it is not distorted, it looks like a desktop version of your website on your mobile phone.  So this is definitely a necessity as well as having a Mobile-Optimized website.

A Mobile-Optimized website is one that displays correctly on hand-held devices such as smartphones, whether on Tablets, iPads, Windows or Android Phones. 

Some features include:

1. Loads fast – bloated sites cost more money to access

2. Easy to read – mobile phone screens are 1/5th the size of desktop computers

3. Easy to navigate – menus have limited space on mobile devices

4. Minimal scrolling - not just vertically but also horizontally

5. Avoids using Flash – because Apple products do not support Flash

Remember be ahead of your competition and in front of your clients!

Shannan DuShane is an independent blogger and graphic designer and a Marketing Director for the past 12 years. She is a social strategist, marketing enthusiast, internet specialist, and networking fanatic. You can normally find Shannan at numerous local networking events and conventions, or at sporting events and with her family. 

Feel free to connect with Shannan on Facebook, Twitter, LinkedIn, and Google+

Networking with Groups

NETWORKING GROUPS & ORGANIZATIONS:  THE BENEFITS OF NETWORKING

By Shannan DuShane

April 18, 2013

Networking is more than going to meetings or an event, eating dinner and having a drink while visiting with your colleagues; it is a significant and crucial action of building relationships and personal growth while meeting new connections and creating a structure of future opportunities.

Remember you’re not there to sell your product or services, that is defiantly not what networking is about.  Shaping your relationships and business means a lot of work and time invested into learning about people not selling your own services and products. A large part of your time will be consisted of gaining their trust and showing that you are a honest business person that they would want to conduct business with in the future. 

Four Rules  1. Get Noticed  2. Be Visible  3. Gain Connections  4. Share Knowledge

Shannan DuShane is an independent blogger and graphic designer and a Marketing Director for the past 12 years. She is a social strategist, marketing enthusiast, internet specialist, and networking fanatic. You can normally find Shannan at numerous local networking events and conventions, or at sporting events and with her family. 

Feel free to connect with Shannan on Facebook, Twitter, LinkedIn, and Google+