Blogging is more than unbiased
writing; it is about knowledge, thoughts, opinions and especially, personal
experiences; some that have put you where you are at today. Through my professional career there have
been many learning and educational situations; some that have taught me that listening, learning
and reading from others more experienced allowed me to grow personally and professionally,
in real life scenarios unlike anyone could possibly learn in an educational
institution. There are definite do’s and
don’ts when you are writing blogs, making sure you are portraying professionalism
and a balance of opinions, and depending on if the blog is for a business,
individual or politician; you just want to be aware of who your audience is and
be prepared to answer to your audience with feedback, and questions of your
posts. One of the more important aspects of having a blog is to create a positive
engagement of great discussion of information to a group of people; sometimes a
specific audience.
Unlike other marketing channels with
third party sites, such as social media sites where you have to abide by their
rules of what you can and can’t post or advertise or anything else that they
want to prohibit. A blog is like a website; you can have your own little piece
of the web without any specific rules of engagement. This is where you will be
held to a degree of commitment to your audience, but these days’ people love to
have discussions and be out in front of people; and sometime not really have
anything to say but opinion, but never the less, the entire point is to gain a
following that brings the general public into the eye of communicating with you
and grow.
Don’t Just Work It….Network It!
Shannan DuShane is an independent blogger, marketing specialist and graphic designer in the Grand
Rapids area. She is a social media specialist, marketing enthusiast, and network fanatic. Feel free to connect with Shannan on Facebook, Twitter, LinkedIn, Instagram and Google+
Shannan DuShane is an independent blogger, marketing specialist and graphic designer in the Grand
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