and either hired a seo specialist or did it yourself and researched the basic seo options, meta keywords, description and title phrase for each page, made sure you have matching content, then combined that with the basics of statistics and installed your Google Analytic code snippet and now you’re out the door running, but now what; will you let it go and sit there stagnant after months of hard work to let it fall off the map or do you want to keep moving to the top (or stay at the top)?
The most basic of mistakes that business owner forget is that search engine optimization is not a one and done type of service, it is a very involved comprehensive ongoing task that takes time (months) to move up the ranks or to keep your business in the ranks.
Search engine optimization is very behind the scenes type of work that does not always get noticed immediately; that is because it isn’t an exact science, there are a few proven better than another tactics, and since Google will never release how it works, it takes time with using best proven practices to get to the front pages of your most popular search engines such as Google, Yahoo, Bing/MSN and a few others. Traffic does not just find your site, it takes work, look at it like this, it is like a piece of paper suspended in the wind by a single string, you need a plan to find it, the same with your website-planning is everything. SEO is an ongoing monthly process from analysis, monitoring, testing, marketing strategy and changes to site content, technical changes in the back with your H1 headers tags to the front end; making sure you have alt tags on all your images (since search engines can’t read images), and much more. And the company that is providing this service will keep you informed when you move up and down and what changes need to be made monthly to keep you moving upward to the top of the page, the average time to see changes is normally 4-6 months of active and ongoing changes to the site. In the past customers have come to me after 3 months and tell me they can’t justify the cost with no results to show, that tells me they were never in it for the long haul and had no realistic expectations of the plan we set forth in the beginning, if you can’t budget your seo campaign for a 12-month time frame you shouldn’t invest at all, it would be throwing your money out the window, because search engine optimization is a long term marketing tactic that needs time and patience to build not a month to month marketing plan.
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