Tweet Tweet, Tweet-a-dee-lee-da-lee eet

Promote by Tweeting

By Shannan DuShane
May 13, 2013

Lately I’ve been approached by a lot of my clients asking the question – “how does twitter work for my industry and how can I use it to promote my products and services, I see people utilizing it but don’t think it is for me?”
This is a great question because many business owners never take into account that twitter can actually reach more of your target audience than Facebook some of the time.  Facebook is great and you have your marketing tools, paid ads and graph searches and such but unless someone finds your page, stumbles over it on a friend’s page or the page is suggested to you, or you are a fortune 500 company that people seek it out, it probably won’t be found automatically like a search engine.  Now Facebook and Twitter do have some similarities and I do not suggest one over the other, my solid marketing belief is that you need to use both in conjunction to each other to support your marketing efforts.

Twitter is a micro blogging community based across the world, basically you can broadcast short burst messages to the world, several times a day, week, month, ect… You have to post more often than other social media platforms and you can repurpose content each month if needed due to the high rate of feeds (links) that come through.  This is where most people get frustrated, they don’t want to write more original content…you don’t have too; this is where you filter and feed the content you already wrote for your blog, guest blogs, websites, articles, ect., at different times of the day and days of the week to make sure that you are covering all of your hot posting times to get in front of your audience.

As with both Facebook and Twitter you can use paid promoted ads as a benefit to select a more specific audience.  By “tweeting” your latest blog article or website promotion, a discount of services or coupon for a product the more your post will go viral and that is where you want it to go, if you keep it to yourself you are not helping your marketing initiatives.  

Today's goal try TWEETING you might like it (unlike green eggs and ham) And if you are completely busy like any other business professional you might want to look into using a management service such as Hootsuite to help manage your time and full social media efforts.

Shannan DuShane is an independent blogger, marketing specialist and graphic designer in the Grand Rapids area. She is a social media specialist, marketing enthusiast, and network fanatic. Feel free to connect with her on Twitter,Facebook, LinkedIn, Pinterest, Google+ FourSquare  Instagram