I Need to Update My What?

Shannan K. DuShane | June 28, 2016

I thought I would tackle the question that I get asked every time I meet with a client or potential client, in fact I was just posed with this question by a friend who owns a doggy salon today while getting my dogs groomed,

“Is it necessary to maintain my blog on a regular basis?”

I sat there and stared at her with a puzzled look.  So I asked her, "Why have a blog or page on your site that you wouldn't want to update regularly?" So as you guessed, the answer is YES! Of course you need to update your blog on a weekly basis.  Some businesses or individuals do it daily because they have so much to talk to their customers about. I told her, the only kicker is if you post regularly make sure you are looking to increase your new website visitors, see a surge in your brand recognition and expand your possible clientele, otherwise don't bother. 

 Did you know that a Hubspot study revealed the following fact:

Companies which maintain blogs have up to 97% more inbound links than companies which do not? Corporate blogs are an essential ingredient in marketing strategy and can provide fantastic results for your business if managed properly. 

 When meeting with a client, whether it is a new marketing plan we are devising or if they are just having issues with attracting visitors to their site, one of the items on my agenda, I always ask if they currently have a blog or resource page on the site, and the second is to see if they maintain it or has it gone to the blank outer space of the world wide web.

 The one thing as you look at your website and you think how important is it to update your address, phone number and other information, your business is also looked at for updated and new content on a regular basis. Now I know your busy and have a million things to do but don’t leave your online customers behind, they look to you for education, resources and honest opinions, this how you build the trust and loyalty of an organization.  Find the time to post, even if it is about a local organization, news, weather, funny memes, anything to connect with your clients.

 On another positive note, blogging or if you just even have a simple resources page, it is a great place to increase your inbound and outbound links, which in return will advance your seo efforts too.  You don’t have to spend hours on this, make it as simple as you like. So take a moment this week, have a coffee and list 10 topics your customers ask you about, then add to that list every time a new question is asked and you will have a well maintained resource page and on your way to happy customers.

 Happy Marketing!